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E-newsletter - June 27, 2025

a brown horse standing in a green field

Back to Berrien Wrap Up

Hello,


Soft Ride is on our annual summer leave, allowing our employees to spend time with our families and animals. We are so grateful to have clients that understand the importance of family and the time we get to spend with them. This past week Soft Ride helped to sponsor the Back to Berrien NSBA Futurity Show in Berrien Springs, Michigan. Prizes included Soft Ride boots and Soft Ride sponsored coolers. As we head out for our summer break we have some words to share from Soft Ride users on the ground at the show.


Soft Ride Team

Hear from the Founders of Back to Berrien - Jon Barry and Gil Galyean

Jon Barry talks Soft Ride Ice Spas


“We have 9 head of horses here (AQHA Congress) and every one of them came in with a set of Soft Ride boots on."

Gil Galyean highlights how Soft Ride Boots have become one of the most useful items at the show, thanks to their real-world value in supporting equine health.


“It all goes back to that horse being comfortable, being sound — and Soft Ride boots are a tremendous aid in keeping a horse sound.”

Testimonial Videos from Back to Berrien, NSBA Futurity Show

Photos of Friends

Soft Ride Cooler

Keeping it in the Family: Summer Break

two men are riding horses in a field

Roger and Betty Ruetenik, parents to Soft Ride’s founders and current owners,

out for a ride, circa 1950

Soft Ride has worked over the last two decades to be a global presence, shipping internationally to over 50 countries, being stocked in over 6,000 veterinary clinics, and in use in every veterinary teaching hospital in the US, Canada, Europe, and Australia.


But, at our heart, we’re a small family business. Our operation is very close knit, employing just a handful of people across the US. Many of us are direct family members, or staff we care about like family. We have always made the quality of life among our employees a top priority. That means we make a point of having two one-week vacations a year, one in the summer and one in the winter, so our staff can take the time to focus on their families. Our summer holiday this year is June 30th through July 7th. We will reopen for shipping and customer service on Tuesday July 8th. Our website ordering system will continue to operate normally during that time and any order placed will leave our facility when we reopen. We appreciate all our loyal customers giving us this time to focus on our human and equine family, and who knows, maybe when we’re all together this break we’ll brainstorm the next amazing Soft Ride product to help keep your equine family safe and comfortable!


Learn more about our origins here:
https://www.softrideboots.com/our-mission.php


Learn more about Roger Ruetenik here:
https://www.softrideboots.com/roger-ruetenik-article.php

Soft Ride on the Road

Texas Equine Veterinary Association Summer Symposium

This conference will provide continuing education and wet lab opportunities for veterinarians and vet students. The conference includes dozens of equine practices from across the state of Texas.


Event Information

Horseshoe Bay, Texas
July 31- August 2, 2025


Horseshoe Bay Resort

200 Hi Circle North

Horseshoe Bay Texas, 78657


Visit for More Information:

https://www.texasequineva.com/continuing-education

Equine Sports Medicine Symposium

This conference will focus on understanding metabolic and muscle conditions for the modern-day sport horses. It will feature speakers Dr Sammy Pittman, Dr Lauren Schnabel DVM, and many others.


Event Information:

Pittsboro North Carolina

August 22 & 23, 2025


Chatham County Convention Center

1192 US Hwy West Business

Pittsboro, NC 27312


Visit for More Information:

https://equinesportsmedicinesymposium.com/symposium-home

All American Quarter Horse Congress

The AQHA Congress is the largest single-breed horse show in the world. Congress is held in Columbus, Ohio, and hosted by the Ohio Quarter Horse Association. OQHA is committed to setting the standard in the equine industry by engaging equine enthusiasts through world-class competition, recreational activities, education, and engagement of the next generation of participants and industry leaders.


Event Information:
Soft Ride Booth - 602
September 27 - October 26

Ohio Expo Center
717 East 17th Ave.
Columbus, OH 43211
info@quarterhorsecongress.com
614-505-7200


Visit for More Information:

https://www.quarterhorsecongress.com/

American Association of Equine Practitioners Annual Convention

The AAEP Annual Convention & Trade Show is the world’s largest continuing education event dedicated to equine practice, anchored by more than 100 hours of continuing education and a 300-exhibitor-strong trade show featuring the newest products and services for practice.


Event Information:
Soft Ride Booth - 2351
December 6-10

Location: Denver, CO


Colorado Convention Center

Exhibit Halls ABC

Phone: (859)233-0147

Fax: (859)233-1968

Email: aaepoffice@aaep.org


Visit for More Information:

https://convention.aaep.org/

Saved by Soft Ride

We LOVE hearing from our customers and getting updates on how your horses are doing! Please send us your story and a photo of your horse in their Soft Ride products for a chance to be featured on our social media, in an upcoming issue of our newsletter, and to be entered in a Soft Ride giveaway!


Email us here: socialmedia@srboots.com  

Tag us: Facebook: Soft Ride Equine Comfort Boots

Instagram: @soft.ride

Soft Ride Mission

As we continue our drive to keep your horse on his feet, we've received more than 15 patents, ship to over 50 countries, and work with more than 6,000 veterinarians around the world, as well as every veterinarian school in the United States, Canada, Europe and Australia. And with horse owners from every discipline using our products, we can safely and proudly say, "The best in the world rely on Soft Ride."

Disclaimer: This content is for education and is not medical advice. If you suspect medical illness or injury contact your veterinarian for medical advise.

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