| A Little Halloween Fun, a Lot to Be Thankful For!
Hi,
We’re thrilled to have wrapped up another exciting Congress this week and now we’re getting ready to head to Las Vegas for the AAEP Convention. It’s a busy time of year, and we wouldn’t have it any other way. We’re grateful for the people, horses, and stories that make this community so special.
As you celebrate Halloween, we hope you enjoy a few treats of your own. Remember, sugary candies can be especially concerning for horses with metabolic conditions or a history of laminitis. If you want to include your horse in the Halloween fun, consider a horse-appropriate treat in moderation, or give them some extra grooming time, a favorite scratch, or a few quiet moments together. After all, even when they put up with all our antics, we’re just silly humans that they love to get attention from! |
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| Thank You for a Wonderful Congress!
To everyone who stopped by to see us at Congress, thank you! Whether you purchased boots, brushed up on equine hoof anatomy, asked questions about keeping your horse comfortable, or shared a story about how Soft Ride products have helped your horse, we loved connecting with you.
One of our favorite parts of Congress is hearing about the horses behind the products. Every conversation reminds us why we do what we do, and we never take it for granted when you share a piece of your horse’s story with us.
And then there was the homework!
For those who brought us hoof tracings, measurements, and sketches to review, we appreciate you putting in the work. We love a dedicated student, and you certainly kept our homework pile growing!
Thank you for trusting us, asking thoughtful questions, and helping make this year’s Congress such a memorable one. We’re already looking forward to seeing you again! |
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| Saved by Soft Ride Is Back!
Every year, we’re reminded that behind every horse wearing Soft Ride boots or SoftRider Shoes, there’s a story worth sharing. Some stories begin with a sudden hoof injury, others with a long rehabilitation, and many are about keeping a hardworking horse comfortable through everyday life.
That’s why we’re bringing back our annual Saved by Soft Ride Contest!
We want to hear how you’ve used Soft Ride products throughout your horse’s life. Maybe your horse needed extra support during recovery, traveled long distances, returned to work after an injury, or simply benefited from having more comfortable feet. Whatever your story, we’d love to hear it.
Here’s how to participate: Email us a photo of your horse wearing Soft Ride to socialmedia@srboots.com Tell us your story and how Soft Ride boots or SoftRider Shoes have made a difference. Make sure to include your name and your horse’s name in the story Submit your entry by November 19.
The contest will kick off on Thanksgiving Day, and we’ll share the stories with our community as we celebrate the horses who have inspired us. We’ll wrap things up in time for our winners to receive new boots for Christmas!
If Soft Ride has been part of your horse’s journey, we hope you’ll participate. Your experience might help another horse owner find a little more comfort and confidence for their own horse. Keep an eye out for contest details, and start gathering those photos and stories. We can’t wait to see your entries! |
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| Congress may be behind us, but we’re not slowing down just yet. Next up is the American Association of Equine Practitioners (AAEP) Convention in Las Vegas, where we look forward to connecting with veterinarians and other equine professionals who share our commitment to horse health and comfort.
For vet attending the conference, make sure you stop by booth 1535 in the tradeshow to say hi! |
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| We’re also excited to share some news from the rodeo world!
This year, the top 15 WPRA barrel racers and top 15 WPRA breakaway ropers will each take home Soft Ride boots as part of their prize package. These talented athletes and their horses work hard to compete at the highest level, and we’re proud to support the hooves who help make it possible.
From veterinary education to the rodeo arena, we’re grateful for the opportunity to be part of so many different corners of the equine community. We look forward to seeing familiar faces in Las Vegas and meeting new ones along the way! |
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| 72nd Annual AAEP Convention & Trade Show |
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The 72nd Annual AAEP Convention & Trade Show will take place December 7–11, 2026, at Mandalay Bay in Las Vegas, Nevada. The world’s largest meeting dedicated to equine veterinary medicine will feature more than 110 hours of continuing education, a three-day Trade Show with nearly 300 exhibitors, and opportunities to connect with equine veterinarians and industry professionals.
Keynote speakers: Martine van Zijll Langhout, DVM, Anthony Blikslager, DVM, and more.
Event Dates: December 7 - 11 Location: Mandalay Bay Resort & Casino, Las Vegas, Nevada |
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| We LOVE hearing from our customers and getting updates on how your horses are doing! Please send us your story and a photo of your horse in their Soft Ride products for a chance to be featured on our social media, in an upcoming issue of our newsletter, and to be entered in a Soft Ride giveaway!
Email us here: socialmedia@srboots.com Tag us on Facebook: Soft Ride Equine Comfort Boots Instagram: @soft.ride |
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| As we continue our drive to keep your horse on his feet, we've received more than 15 patents, ship to over 50 countries, and work with more than 6,000 veterinarians around the world, as well as every veterinarian school in the United States, Canada, Europe and Australia. And with horse owners from every discipline using our products, we can safely and proudly say, "The best in the world rely on Soft Ride." |
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